What information do we collect?

In order to provide you with services, we may collect personal information about you from our website, telephone conversations, emails and written and verbal communications. We may, for example, keep a record of your name, address, delivery address, email address, telephone number and credit card details. We may also record details of any disability or health needs you may have at the time of booking an event or service which will take place at the stadium or any of our other premises to help to ensure your safety.

We may supplement the information that you provide with other information that we obtain from our dealings with you or which we receive from other organisations, for example, our commercial partners.

How will we use your information?

All personal information that we obtain about you will be recorded, used, and protected by us in accordance with current data protection legislation and this privacy policy. We will primarily use your personal information to provide our products and services to you and, for example:

• to administer and provide products and services you request
• to communicate with you in the event that any products or services you have requested are unavailable
• for record keeping purposes
• to carry out market research so that we can improve the products and services we offer
• to track activity on our website
• to create an individual profile for you so that we can understand and respect your preferences and to calculate the level of any loyalty reward due to you